12 Tips To Improve SEO For ECommerce
When dealing with SEO, it is essential to take an overview. How can the SEO performance of an online store be improved, and what general strategies and recommendations are available? We’ll review each of the 12 main strategies that make up this strategy.
Reduce Load Time
Page speed is a major factor in user satisfaction and search engine rankings. We found that a 100–200 ms load time is a good baseline for most websites.
Although numerous methods are available for accelerating a website, compressing images is often where gains are seen most quickly. Furthermore, it is suggested that you use Google Tag Manager or another eCommerce SEO tool to examine all of the current scripts on your site. If the call list gets too long to read, too many of them may slow down your website.
Optimized For Mobile
Your search rankings will suffer if your site isn’t optimized for mobile devices. Due to users’ constantly shifting online behavior, responsive web design has become a cornerstone of a successful online presence.
Further optimizing mobile experiences by decreasing load time and increasing mobile search rank is possible using Google’s AMP format. HubSpot’s Website Grader can determine if your site is mobile-friendly because it uses Viewports.
Resolve Site Errors
Make sure your site is free of clutter by regularly checking up with Google Search Console (formally known as Google Webmaster tools). Errors on a website can take many forms, including incorrectly functioning links, improperly indexed 404 pages, and corrupted sitemap files. While not every problem has the same impact on search engine results, fixing any errors will help Google better index your site.
Enable Canonical Tags
When a page’s URL is marked as canonical, search engines are informed that it points to the site’s default master page. The presence of many URLs for a given page makes this a helpful tool (e.g. your home page or blog listing pages).
Here, the canonical tag is used to direct search engine rankings to the primary URL target. It’s a quick remedy that can significantly affect your site’s search engine rankings.
Add Customer Reviews
Reviews from customers are seen as new material and user involvement by search engines, which affect a site’s position in the rankings. Including customer reviews in your eCommerce SEO plan can greatly enhance the user experience by providing credible, third-party input about your company.
Yotpo is just one of the hundreds of apps available to you through BigCommerce’s app store. Use the Schema.org markup language to ensure that product ratings, star levels, and total reviews are displayed in SERPs.
Rich snippets and knowledge graphs require markup.
Detailed product information, such as price, availability, and review ratings, can be provided to search engines by online merchants and shown directly on the search results page. Google and other search engines are rapidly rolling out new search result formats.
These days, users are more likely to visit a site if it appears in a Knowledge Graph or Rich Snippet. If your page appears in this section of the search engine results page (SERP), it will likely receive more traffic. Check for correct Schema.org markup usage on your sites with Google’s Structured Data Testing Tool.
Google and your customers will benefit from the clarity that breadcrumbs provide regarding the parent-child relationships between goods and categories. Similar to a road map, it directs crawlers and indexers to the most important parts of your site. This time-honored method has been shown to positively affect both user experience and search engine rankings with comparatively little work on your part.
Optimize Your Content
This is a broad topic (deserving of its article), but We’ll concentrate on two areas: product descriptions and category pages.
E-tailers who source their items from manufacturers with an online storefront face a unique set of challenges when it comes to writing product descriptions. One way to stand out from the crowd is to emphasize the product’s emotional value. What’s in it for the buyer, exactly? Please provide more specific information than is provided by the manufacturer.
To improve your search engine rankings, consider the keywords you intend to use. There’s no need to overdo it with keywords, but you should still find some that make sense for your items and use them where they belong.
To better understand the content of category pages, imagine them as miniature versions of the leading site. To rephrase, you need to optimize your content (H1s, links, etc.) for the keyword phrase you wish to appear in search results. As a result, you’ll have a better chance of ranking for slightly broader phrases, and your material will be placed in a broader context.
Optimize For Site Search
While site search isn’t technically a form of search engine optimization, it is nonetheless essential to any successful e-commerce operation because of its impact on customers’ ability to quickly and easily find the products they’re looking for. You should use high-volume keywords in your H1 and H2 headings and the body copy and meta descriptions of your product pages. Keyword research and product indexing can be fine-tuned with this information.
Monitor Your SEO Visibility
There are rumors that Google makes many substantial updates to its algorithm each year. Mobile-friendly and secure (through the HTTPS protocol) sites were given extra weight in the most recent revisions. Using outside monitoring tools, keep tabs on your SEO exposure regularly. Being proactive about organic performance can help you stay ahead of the competition.
Respond to Trends Slowly
Never make wholesale changes to your site before thoroughly analyzing the data. Whenever possible, post updates in small batches, and test them in isolated areas of the site to ensure their success. Never use an approach site-wide unless you’re positive about its massive benefits.
Watch Your Competitors
In search engine optimization, you must ensure that your rivals are not given an advantage. You’ll lose ground to the competition if you don’t monitor how they use search engine optimization strategies. Perhaps they are doing a better job of putting some ideas into action than you are now, but if you keep an eye on what they are doing, you can easily catch up.
Marketing strategy relies heavily on search engine optimization, but that’s just one component. Read our in-depth guide to eCommerce marketing to learn simple strategies that can dramatically improve your site’s traffic and conversion rates. Use the contact form below to get in touch with us if you have any further questions about eCommerce SEO or would like to discuss ways to enhance your eCommerce SEO approach. https://www.impactfulseolosangeles.com/